Target Audience (Audience Profile)

Before moving onto producing my movie opening, I must first gain a strong understanding of what the Target Audience of my movie will be. To do this, I will analyse a movie within the same movie genre as mine - Psychological Thriller.

The Strangers - THRILLER


- AGE CERTIFICATE; 15

AGE/ GENDER/ CLASS %

Conclusion - From both charts shown above, it is clear that a higher percentage of males are interested in watching this movie in comparison to females - 61% males, 39% females. This has provided me with a strong guide as to what the overall target audience will be for my movie opening. The second chart also provided me with a wide variety of age ranges that are interested in seeing the movie "The Strangers" - shown through an average percentage. As you can see, the highest percentage of viewers that are interested in seeing the movie are between the ages 15 - 24 - 65%. This is followed by the ages 25 - 34 - 26%. From this, it is almost certain that my target audience will vary between the ages 15 - 34. Overall, I feel that my target audience will be rather niche, attracting a higher range of males than females, all mostly between the ages 15 - 34.