Tuesday, 8 May 2012

Question 4

Who would be the audience of your media product?

Thriller movies on the whole can attract a wide variation of audiences. The target audience for a movie is broken down into three individual sections - Age, Gender and Class. For example, in terms of gender (male - female ratio), The strangers attracted a 69%(male) to 39%(female) ratio. The film attracted 65% of 15 - 24 year olds, 26% of 25 - 34 year olds 5% of 35 - 44 year olds and 4% of 45+ years. In terms of Class, the film attracted 20% of class AB, 34% of class C1, 22% of class C2 and 24% of class DE.

From this, I feel that my media product would attract a similar male to female ratio (69%-39%) as both my movie (Alone) and The Strangers share a similar plot in that the protaginist is in danger and the antagonist has no visible identity. In terms of the attraction of specific classes, I am unable to give an accurate percentage as my media product has not been released to cinemas, however again I feel that the classes displayed for "The Strangers" would not differ too highly to mine as again they both display the same conventions and codes of a psychological thriller - low key lighting, soundtrack...etc. Perviously in my blog, I set the minimum age of being able to view my media product as 15 years old - set in relation to the BBFC (British Board of Film Classification) rules and criteria. However,  I am unable to provide an accurate percentage in terms of the attraction of specific ages for my movie however I am confident that it will be extremely similar to The Strangers results for age attraction as again they are both extremely similar movies in terms of their genre.

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