Thursday, 10 May 2012

Question 5

How did you attract/ address your audience?

There are many ways in which I tried to address my audience throughout my media product. During the first stages of my film development, I knew that I wanted to characterise my protagonist around someone who felt comfortable being alone. This was done so that the audience were able to connect with the character more easily, allowing them to connect with the character both emotionally and physically. Further on throughout the development stages, I came across a book, named "There are seven kinds of people in the world". This book described in detail the seven types of people, providing me with a strong overall outline of what types of people I could be targeting with my film. After reading in detail, the one type of person that appealed to me was "The Reformer".

The Reformer -These are people who value their own independent judgement. Reformers are the most anti - materialistic of the seven groups, and are often perceived as intellectual. They are socially aware and pride themselves on tolerance. Reformers seek out the authentic and the harmonious, and are often at the leading edge of society. Their core in life is "enlightenment".

There are many films that I feel have also targeted this type of person in terms of their main protagonists character type. Examples shown below;




In both "Drive" and "Shame", I feel both characters have been characterised around a "Reformer" in that they both tell the protagonists story, allowing the audience to bond with the characters at a higher level. This is what I have tried to achieve in my media product, telling the story in the protagonists perspective for a large majority of the extract. By doing this, I feel that the audience are en-captured into finding out more about the protagonist as the movie goes on, generating a stronger connection emotionally between both the audience and the protagonist. 

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